Should we really believe that Google is going to release its own handset?

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Recent reports from The Telegraph indicate that Google is currently making its own device to be released in Q4 of 2016. This is not the Nexus device – the Nexus is already on its way to be released in Q3 when Android N comes out. And if rumors are to be true, two Nexus devices will be released, both manufactured by HTC, codenamed Marlin and Sailfish. Then why is Google making its own device to add on to its line up? Or better yet, is this rumor even to believed?

One of the possibilities could be that it’s a Project ARA device. However, Google had earlier mentioned that the first ARA phone would be ready by 2017, so it’s highly unlikely that Google will be able to release it by Q4 of 2016. Another possibility is that Google is planning to add a phone to its infamous Pixel line. Last year, Google released a Pixel C tablet, which is the first time that Google made a piece of hardware on its own. Before that, Google always partnered up with other manufacturers to make Nexus device. But last, along with the Pixel tablet, it was the first time that Google didn’t release a Nexus tablet. So maybe there’s a possibility that Google is planning a Pixel Phone this year. But do not worry all you Nexus fanboys, as Google’s CEO, Sundar Pichai, confirmed during his Code Conference interview that they’ll still partner up with other manufacturers for Nexus phones, while being more ‘opinionated’ about the phone. So we know that the Nexus lineup is here to stay.


So is Google really going release a Google-branded phone by the end of this year? Only time will tell. But till then, I’ll just take this rumor with a grain of salt, since there is no solid evidence of why Google would add an additional product line besides the already popular Nexus line up.

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