Facebook Live will soon become a Snapchat competitor with new filters
Another post about Facebook and its exponential growth in the video business. Yes, that is correct, after Instagram announced it’s new Topic and Interest based video channels today, Facebook also released an announcement at VidCon in Anaheim, CA.
Facebook is teaming up with MSQRD, an app made by Facebook’s March acquire Masquerade. Users will be able to use the MSQRD app to access Facebook Live video and simultaneously have snapchat-like filters. How interesting to see Facebook invest $60 million to promote live video, giving competition to YouTube and now with MSQRD waging a war against Snapchat. And if history is any evidence, Facebook is not a fan of Snapchat (As it denied Facebook’s acquisition offer).
The feature will initially be available to verified pages and later be widely distributed. Facebook also announced other features.