Right Portion, Right Price
I’m not a big T.G.I. Friday’s fan, but I was intrigued when I saw their new campaign for the “Right Portion, Right Price” menu. Those of you who know how I feel about portion sizes will find it no surprise that I love this campaign. I love the name, in fact. I think it’s great branding.
The tagline is: “Save that stuffed feeling for your wallet.” Nice. They are not only promoting the idea of smaller portions, but also charging less money for the right amount of food.
I’ve written before about what happened to Ruby Tuesday’s when they tried to reduce portion sizes. I think the difference there was that they didn’t change the price, at least not enough. I think this T.G.I. Friday’s campaign will be a good test of whether the public will accept a mainline chain restaurant trying to serve them a correct portion size, or if they will demand to stuff themselves beyond what is reasonable.
I am very interested to see the results of this campaign.
May 4th, 2008 at 2:23 am
Right time too! I can’t tell you how glad I am you posted this! Another restaurant we can check out where 2 adults can eat and possibly get out for under 15$? We can add this one to our list of “expensive” ones we can actually go to once in awhile!
Not to mention that our appetites have gone down quite a bit as we have gotten older and eating out at some of these places began to seem like a two night event. (grin)
T.G.I. Fridays might make a fan out of us with this idea. I hope it works and “persuade” other restaurants to compete with the idea.